Strategic digitalization of UMKM business as an alternative to survive the COVID-19 pandemic
نویسندگان
چکیده
The purpose of this study is to implement a business digitalization strategy so that micro, small and medium enterprises (UMKM) can survive the COVID-19 pandemic. This research method descriptive qualitative based on UMKM survey data from Katadata Insight Center (KIC) June 2020 in Jabotabek area. From results it appears activities carried out with conventional (Offline System) contributed decrease sales turnover by more than 30%. Meanwhile, (Online businesses such as Smart phones (PCs or lap tops) connected Internet only amounted 3.8% which experienced an increase turnover. For reason, necessary build infrastructure supports terms online marketing products.
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ژورنال
عنوان ژورنال: Linguistics and culture review
سال: 2021
ISSN: ['2690-103X']
DOI: https://doi.org/10.21744/lingcure.v5ns1.1446